Braze
A leading customer engagment platform that's passionate about helping brands forge lasting connections through engaging customer experiences.
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problem
Customer engagement has changed dramatically over the past five years, driven by the rise of new channels such as AI. Marketers who fail to evolve alongside these changes risk falling behind and producing weaker results. With an overwhelming number of approaches now available, teams often feel uncertain about how to effectively engage customers and unlock the full potential of modern marketing tools.
solution
I collaborated with Braze to reimagine their Inspiration Guide as an interactive presentation deck. Built as a strategic library of real-world customer engagement campaigns, the experience helps marketers navigate an increasingly complex landscape, uncover new possibilities, and execute strategies that lead to stronger performance and offers them an opportunity to use Braze's services.
Braze’s Inspiration Guide (BIG) empowers marketers to improve customer engagement results through 55+ real-world campaign examples. Covering channels such as paid social, in-app messaging, and SMS/RCS, the guide is organized by effort level to help teams identify opportunities and execute with confidence.
Braze’s Inspiration Guide launched in 2020 as a static PDF. Over time, the number of supported marketing channels and campaign examples expanded, causing the guide to grow longer and increasingly difficult to navigate. As the guide approached its fifth anniversary in 2025, the Braze team identified the need to transform it into a more engaging, condensed format without sacrificing depth or clarity.
One solution was Ceros, a no-code digital platform that enables teams to turn static content into interactive experiences. As a Design Strategist at Ceros, I collaborated with Braze’s marketing and design teams to identify key interactive and branding opportunities, ultimately transforming a 69-page PDF into a streamlined, 9-page interactive presentation deck.
To achieve this, I reorganized content into clear categories–such as introductory sections and case studies–and surfaced individual campaigns within dedicated pop-up experiences. This approach preserved the full breadth of Braze’s content while making it easier for users to explore, navigate, and engage at their own pace.
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