Visual Identity Design

Rebranding Sports Information Analysis

Combining sports and investing into a reimagined brand.

Role

Visual Designer

Client

Sports Information Analysis

Industry

Sports Betting

Year

2025

Overview

Sports Information Analysis is a private investment fund that specializes in electronic sports arbitrage. Over the past two decades, the firm has executed hundreds of thousands of profitable transactions for their clients driven by a process that involves predictive modeling, advanced technology, market analysis, and a robust information network.

In 2025, feeling that their old logo was outdated and wanting a brand new look the team reached out to me through a mutual connection and asked me to rebrand their identity so that they stand out in their industry.

Overview

The Concept

As a small investment fund specializing in the sports industry, the team wanted a rebrand that would reflect both worlds—without relying on the typical visual clichés often seen in either. It was a challenging brief, but an exciting one.

After exploring a range of concepts, I arrived at an intersecting monogram made up of the first letters of the company’s name: S, I, and A. This mark subtly speaks to the sports side of the brand, with bold, dynamic forms.

The intersecting letters also symbolize the team’s close collaboration in delivering thoughtful, client-focused service. If you look closely, the negative space between the characters forms a subtle arrow, representing growth—an intentional nod to the company’s investment side.

To complement the monogram, I paired it with Mokoko, a slab-serif typeface that strikes a balance between friendliness and professionalism.

I also designed two secondary logos: a badge and a sporty drop-shadow version, offering fun, flexible options for applications like branded merchandise or casual teamwear.

The Concept

To complement the monogram, I paired it with Mokoko, a slab-serif typeface that strikes a balance between friendliness and professionalism.

I also designed two secondary logos: a badge and a sporty drop-shadow version, offering fun, flexible options for applications like branded merchandise or casual teamwear.

Colors

Blue and navy are commonly used in the investment industry because they convey trust, reliability, and professionalism—all qualities that define Sports Information Analysis.

To represent both sides of the company, I used a classic navy to reflect the financial aspect and a vibrant cobalt blue to highlight the sports side. I also developed a complementary color palette to provide flexibility and variety across different brand applications.

Colors

Blue and navy are commonly used in the investment industry because they convey trust, reliability, and professionalism—all qualities that define Sports Information Analysis.